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December 17, 2014
A Brilliant Holiday Fundraising Letter that Generated 875% ROI
Holiday donation letters are critical for year-end fundraising campaigns. The fact that direct mail still remains the most popular channel for fundraising appeals, year after year, proves that holiday appeal letters work. So,
November 4, 2014
Toronto Summer Music Receives Award for Excellence in Fundraising, Credits Sumac With Helping
Toronto Summer Music (TSM) is an international classical music festival and academy that brings world-renowned performing artists to Toronto for an unparalleled combination of concerts, guest lectures and masters classes. Recently, TSM was
October 31, 2014
5 Hurdles Your Direct Mail Package Must Overcome to Get Opened
One of the hardest things is to get the recipient to open your direct mail package; therefore the outer envelope is of prime importance. Its function is more than just holding the contents
Being able to show the direct impact donations have is important to attract new donors, and keep your old ones. Here are five creative ways to do just that: 1. Highlight Success Stories
1. Having a Multi-Step Process If you require donors to go through a multi-step process, require them to create a username and password, or fill out lengthy forms before they actually get to
January 10, 2014
3 Awesome Annual Report Themes with Examples
The days are over when providing your supporters with some dull stats will suffice as your annual report. Now, the pressure is on to make annual reports interesting, engaging, and visually stimulating. One