Fundraising

A planned giving program is something all nonprofits should consider starting. Planned giving programs – sometimes called legacy giving – help donors make plans to leave money or assets to a nonprofit at

A letter is like a warm hug. Letters have magical powers. They give us joy on special occasions like weddings and births; strength when we are dealing with sadness; hope when we are

A simple thank you can go a long way in voicing appreciation, and it’s easy to do. We utter these words to strangers every day without even thinking about it. But when it

There are lots of books and articles on why donors give, but few have figured out why they stop giving after that first donation. The main culprit seems to be three mistakes that

A solid Facebook strategy is essential for nonprofit organizations, but did you know that nonprofits can also fundraise on Facebook?  Nonprofits can accept Facebook donations and fundraise on Facebook in multiple ways. It’s

Direct mail has been, and continues to be, the workhorse of fundraising for nonprofits of all sizes. It is especially important in this uncertain time when so many of us are craving personal