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Non-profit advertising is unique. While the purpose of commercial ads is to sell a product, non-profit ads need to be able to help people understand a specific problem, evoke empathy, and a desire
August 15, 2013
5 Great Fundraising Videos
Ever think of substituting your fundraising letter for a video? You might want to try it! There’s no better way to stir emotions and draw people in to tell them a story about
Pictures can be an incredibly powerful tool of change. They can, argues Jonathan Klein, founder of Getty images, “change the world.” And he’s right. Powerful images have time and time again caused reactions
August 15, 2013
How to Write a 2 Page Grant Proposal (With Templates)
So you’re writing a one or two-page grant proposal, otherwise knowns as a mini grant proposal. The good news is – you only need to write a couple of pages. The bad news is
August 15, 2013
The 3 Most Boring Words in Fundraising Appeals
By: Gail Perry, non-profit consultant, best-selling author, and speaker. Today I’m sharing with you the 3 most overused, most boring and least useful words ever to be used in fundraising appeals. There’s too much
August 15, 2013
8 Brilliant Non-profit Newsletter Ideas from the Experts
Are you struggling with your newsletter? Need some fresh ideas to help make sure it gets read and has an impact? Well, we spoke with some noted non-profit consultants, writers and marketing experts